Posts Tagged ‘Jimmy Choo’

Well I’d love to be reporting that Santa sent a shiny black Fred Perry Croc bag my way this year but alas, no. Instead the Postman arrived with my first parcel of the year.


The Jimmy Choo Project PEP bag was a valued subsitute. The festivities have left my wallet at an all time lightest so this might be the last Choo I see in a while. Saving my pennies for a winter sun get away for a snuggle in the Nook. X


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Jimmy Choo announces the launch of Project PEP with the Elton John AIDS Foundation. This project is designed to support the funding of the Simelela centre in South Africa. The vibrant capsule collection features a distinctive and collectible punk rock motif print representing Jimmy Choo’s passionate and individualist spirit.

This cause has particular resonance for Jimmy Choo because of its support and empowerment of women. In 2005 Jimmy Choo Founder and President Tamara Mellon worked with the Elton John AIDS Foundation on a charity auction project ‘Four Inches’ that assisted with the first funding of the Simelela centre.

We are women helping women and we are proud to continue our collaboration with the compelling and urgent initiatives of the Elton John AIDS Foundation and to provide a voice for under-privileged women in South Africa. We are excited to launch this social media campaign which we believe is a fun, light-hearted way to make people aware of a very serious subject.” – Tamara Mellon, Founder & President, Jimmy Choo.

Jimmy Choo will donate 25% of the net sales from Project PEP to the Elton John AIDS Foundation.  With this funding, the Elton John AIDS Foundation can directly support the pioneering Simelela Rape Centre in Cape Town that was set up in 2005, with the mission to administer victims of abuse with the vital HIV preventative PEP medication (Post Exposure Prophylaxis) and provide the infrastructure for medical, counselling and legal support.

The proceeds raised by Project PEP will enable the clinic to stay open day and night providing 24 hour/7 days a week access to the vital life saving treatment that has to be administered within the first 72 hours of exposure to HIV.

Everyone could enter unlimited photos to the competition and with talent being fierce my dream of winning the first prize dwindled away. After putting any hope of a prize to the back of my mind I was elated to recieve an email from the Jimmy Choo team saying my photo had come runner up with a project PEP Eco Bag.

The brief for the photo competition was “You, Your Shoes and 72”. I interpreted this as 72 shoes shaped to resemble the Aids foundation Red cross. Wearing my red ribbon shoes that symbolise the cross as the focal point and using a clock to symbolise the 72 hour time frame.

I’ll be proudly wearing mine in support of the good cause. Check out the website for the collection and to view other entries and don’t forget to dig deep and donate to the foundations lifesaving work.

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Another long-awaited collaboration to line H&M’s pockets. Comme De Garcons was obviously too niche of a choice for the highstreet as it failed to sell out, so the bigwigs at the Swedish HO came up with this gem. Jimmy Choo’s for £80?! I spent more than that on my fruit & veg in Asda last week. This collection has been blogged, bragged and hyped about for months so I expected a furore, but nothing like what I got.

Firstly the collection was limited to certain stores. Why?! To maintain exclusivity. Surely the exclusivity associated with Choo’s is that unless you’re Carrie Bradshaw you can’t afford them. If you wanted to “maintain the exclusivity” of a reputable luxury brand you wouldn’t flog your shoes at student favourite H&M. Bewildering. After coming to terms with the fact it was going to take me two train journeys to my nearest store, Manchester, I swallowed my pride and donned some comfy shoes for the trip.

The wristband system they described on the website put me off getting there too early, if you weren’t in the first 160 people in line you may as well have turned up at midday because that was the time they began letting the hoard of wristbandless desperate women into the shop.

An hour and a half after I started queueing I was let into the feeding pen full of bony elbows and stressed staff. I felt sick from adrenaline and faint from the extreme heating. I was immediately approached by a blonde store assistant who demanded: “So what is it you want?”  I panicked and replied: “anything in a size 5”. She understood the term anything a bit too literally handing me box after box. I filtered those out that looked more Dyer than designer. Whilst precariously balancing my boxes and trying to make a grab for a purse on the top shelf, a whistle rung loudly in my ears. It was the quickest 5 minutes of my life. And I was ushered out with the same force used to sell.

Out of one queue and into another. The line for the tills snaked around the shop so I joined the end and began the best I could to try on with limited success.

I wouldn’t say I’d do it again, but it was a shopping experience like no other. The opulent purple carriers, lashings of tissue paper and the complimentary dustbags were a welcomed finishing touch.


Jimmy Choo X H&M Carrier


Dust Bag



Jimmy Choo X H&M Leopard Print Sandals.


Jimmy Choo X H&M Snake Print sequined Brogues


Zip Detail


Jimmy Choo X H&M Blue Cuff Sandals


Jimmy Choo X H&M Purse/ Clutch

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It seems we live in the age of the collaboration, from the celebrity – high street pairings to the downright fantasy! After all two heads are better than one. Then I read this: Barbie by Christian Louboutin.

A little bit of my materialistic soul was hoping Louboutin would follow suit of their rivals Jimmy Choo and hook-up with H&M to give us mere mortals a red soul to trot on.  Sadly that’s still a dream. Although if your feet are bound tighter than old chinese lady’s then you might be able to slip into one of the three pairs of SPARE Louboutin shoes the doll comes with. Cat burglar Barbie is the first of a series of three collector dolls coming equipped with a choice of the red soled footwear and a collectors edition calendar.

Louboutin has taken a hands on approach to the project not just designing the shoes but addressing Barbie’s “Fat” ankles too: “She needed great shoes, a thinner ankle and, to me, as I’m obsessed with feet, a foot more curved,” the designer said. Give the girl a break, she is 50. (WWD)

Launched in December priced at $150, they are available from BarbieCollector.com and at Net-a-porter.com, which is Mattel’s exclusive partner for this project and will be selling dolls for the first time. Get it in your diary and snap them up quick or face paying a fortune on eBay.

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